Privacy Policy
Last updated: January 2026
1. Who We Are
Custom Choice Home Improvements is a home improvement company specialising in the supply and installation of windows, doors and conservatories. We are based at Unit 1, Prospect Place, Fengate, Peterborough, PE1 5QP.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Custom Choice Home Improvements.
- Director: Tariq Quaddus
- Address: Unit 1, Prospect Place, Fengate, Peterborough, PE1 5QP
- Phone: 01733 300686
- Email: tariq@customchoice.co.uk
- Website: customchoice.co.uk
2. What Data We Collect
We may collect and process the following personal data about you:
- Identity data: your full name
- Contact data: your email address and telephone number
- Location data: your postcode and address (to determine whether we serve your area)
- Enquiry data: the product or service you are interested in and any message you provide via our quote request forms
- Technical data: IP address, browser type and version, time zone setting, operating system and platform via cookies and server logs
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to your enquiry and provide you with a quotation
- To contact you about our products and services in relation to your enquiry
- To arrange surveys, measurements and installation appointments
- To administer and manage any contract between us, including processing payments and providing after-sales support
- To improve our website, products and services based on your feedback
- To comply with legal and regulatory obligations
4. Legal Basis for Processing
We rely on the following legal bases to process your personal data under the UK GDPR:
- Consent: where you have given us clear consent to process your personal data for a specific purpose, such as submitting a quote request form.
- Legitimate interest: where processing is necessary for our legitimate business interests, such as responding to enquiries, providing quotations and marketing our services to existing customers, provided these interests are not overridden by your rights.
- Contractual necessity: where processing is necessary for the performance of a contract between us, such as when you place an order for products or installation services.
- Legal obligation: where we are required by law to process your data, for example to comply with tax, accounting or regulatory requirements.
5. Data Sharing
We do not sell, rent or trade your personal data to third parties for marketing purposes. We may share your personal data with:
- Trusted installers and subcontractors: where necessary to carry out installation or survey work at your property. These parties are contractually obliged to protect your data and use it only for the purposes we specify.
- Product suppliers and manufacturers: where necessary to fulfil your order, such as placing an order for bespoke windows or doors.
- Professional advisors: such as accountants, solicitors or insurers where reasonably necessary.
- Regulatory or legal authorities: where required by law or to protect our legal rights.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. In general:
- Quote enquiries: if you do not proceed with an order, we will retain your data for up to 2 years to allow us to follow up and for our records.
- Customer records: we retain records relating to completed contracts for 6 years from the date of completion to comply with legal obligations and to support warranty and guarantee claims.
- Financial records: retained for 6 years as required by HMRC.
7. Your Rights
Under the UK GDPR you have the following rights in relation to your personal data:
- Right of access: you have the right to request a copy of the personal data we hold about you.
- Right to rectification: you have the right to request that we correct any inaccurate or incomplete personal data.
- Right to erasure: you have the right to request that we delete your personal data where there is no compelling reason for us to continue processing it.
- Right to restrict processing: you have the right to request that we restrict the processing of your personal data in certain circumstances.
- Right to data portability: you have the right to request that we transfer your personal data to another organisation or directly to you in a structured, commonly used and machine-readable format.
- Right to object: you have the right to object to processing of your personal data where we are relying on legitimate interest as our legal basis.
To exercise any of these rights, please contact us using the details provided in Section 9 below. We will respond to your request within one month.
8. Cookies
Our website uses cookies to ensure it functions correctly and to improve your experience.
- Essential cookies: these are necessary for the website to function properly, such as remembering your cookie preferences. They cannot be switched off.
- Analytics cookies: we may use analytics tools (such as Google Analytics) to understand how visitors use our website. These cookies collect information in an anonymous form, including the number of visitors, where they came from and the pages they visited. We only use analytics cookies with your consent.
You can control and manage cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of our website.
9. How to Contact Us
If you have any questions about this privacy policy or wish to exercise any of your rights, please contact us:
- Email: tariq@customchoice.co.uk
- Phone: 01733 300686
- Post: Custom Choice Home Improvements, Fengate, Peterborough, PE1 5QP
10. How to Complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:
- Website: ico.org.uk
- Phone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first.